Exposing the Greenwashing of Bottled Water Companies

Overview

Earth Island Institute filed a lawsuit against BlueTriton Brands (formerly Nestlé Waters North America) for its false and deceptive representation as a sustainable and environmentally friendly company despites its significant and ongoing contributions to plastic pollution and its depletion of natural water resources. Earth Island filed the case in the District of Columbia Superior Court, alleging that BlueTriton is in violation of DC's Consumer Protection Procedures Act (CPPA). The CPPA is a consumer protection law that prohibits a wide variety of deceptive and unconscionable business practices. If succesful, this lawsuit will prevent BlueTriton from falsely advertising its business as sustainable, among other things.

BlueTriton Brands formerly operated as Nestlé Waters North America, one of the largest plastic-producing companies in the world, and owns a variety of beverage brands including Poland Spring® Brand 100% Natural Spring Water (“Poland Spring”), Deer Park® Brand 100% Natural Spring Water (“Deer Park”), Ozarka® Brand 100% Natural Spring Water (“Ozark”), Ice Mountain® Brand 100% Natural Spring Water, Zephyrhills® Brand 100% Natural Spring Water (“Zephyrills”), Arrowhead® Brand Mountain Spring Water (“Arrowhead”), Pure Life® (“Pure Life”), and Splash.

Significant Developments

August 31, 2021: Press Release

Environmental Group Files Lawsuit Against BlueTriton Brands (Formerly Nestlé) for False Advertising

August 31, 2021: Case Update

Complaint filed in the District of Columbia Superior Court against BlueTriton Brands alleging claims under DC's Consumer Protection Procedures Act.

Project

Plastic Pollution Coalition

Legal Team

Richman Law & Policy 

Focus Area

Pollution and Toxics