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Will Branding Help?

For Paul Crutzen, the Nobel laureate who has contributed enormously to our understanding of our beleaguered planet, the idea of the Anthropocene might be a way for us to recommit to safeguarding the planet’s ecosystems. It was Crutzen who, more than a decade ago, proposed that we formally recognize that we have left the epoch of the Holocene. Recently Crutzen and journalist Christian Schwagerl returned to the theme of “human dominance of…
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by: Gus Speth – Spring 2013


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